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ActivatOR - Outdoor Recreation Growth Accelerator

A Free 12-Week Bootcamp for New Mexico Outdoor Recreation Businesses

ActivatOR 2025 is a free 12-week outdoor recreation business bootcamp brought to you by the New Mexico Outdoor Recreation Division (ORD) of the Economic Development Department. The curriculum will bring together between 16 to 20 outdoor recreation companies from August through November for a mix of online classes and in-person networking in Albuquerque. The tailored business training will culminate in the ORD’s Adventure Pitch Fest, a pitch event where participants will have the chance to win cash and learn from an experienced bench of judges.

August 18, 2025 – November 6, 2025

Apply now to enroll in this hybrid accelerated professional businesses development curriculum brought to you by the New Mexico Outdoor Recreation Division.

Who is eligible?

  • For-profit or non-profit business (sole proprietorship is acceptable)
  • Small business (from 0 to 50 employees)
  • Headquartered in New Mexico or seeking to add jobs in New Mexico.
  • Business model with revenue from outdoor recreation, health and fitness, environmental education, and climate technology.
  • Any stage: Developing an idea; Startup; Owner seeking a growth plan; Prospective entrepreneur seeking to buy or takeover a business; Established enterprises.

What will I get out of it?

  • 1:1 mentorship and expert guidance
  • Networking opportunities with your class and alumni
  • A framework for growth based on the lean start-up method
  • A chance to compete in the Outdoor Recreation Division’s Adventure Pitch Fest on November 6 in Albuquerque, with professional judges and cash investments on the line.

How are the classes structured?

ActivatOR is a 12-week program starting this August designed to work with you while you work on your business. The curriculum features weekly hour-long virtual workshops, one-on-one mentorship opportunities, and in-person networking in Albuquerque.  

SCHEDULE

Dates subject to change
August 18 – 21, 2025
Week 1

Intro to the Lean Canvas

August 18 – 21, 2025
August 25 – 29, 2025
Week 2

Marketing 202:
How to promote your brand, even with a shoestring budget

August 25 – 29, 2025
September 1 – 5, 2025
WEEK 3

Marketing 303:
Social Media – A deepdive hands-on workshop

September 1 – 5, 2025
September 8 – 12, 2025*
WEEK 4

*IN-PERSON

Business happy hour and meet and greet. Light snacks provided.

September 8 – 12, 2025*
September 15 – 19, 2025
WEEK 5

Implication of Tariffs on the Outdoor Industry

September 15 – 19, 2025
September 22 – 26, 2025
WEEK 6

New Mexico Tax Expert – Open Office Hours

September 22 – 26, 2025
September 29 – October 3, 2025
WEEK 7

Introduction to Customer Discovery

September 29 – October 3, 2025
October 6 – 9, 2025
WEEK 8

Business Law Legal Expert – Open Office Hours

October 6 – 9, 2025
October 13 – 17, 2025*
WEEK 9

*IN-PERSON

“Businesses speed dating” with ActivatOR alumni. Dinner provided.

October 13 – 17, 2025*
October 20 – 24, 2025
WEEK 10

Peer Pitching (First Round)

October 20 – 24, 2025
October 27 – 31, 2025
WEEK 11

Peer Pitching (Second Round)

October 27 – 31, 2025
November 6, 2025*
WEEK 12

*IN-PERSON

ORD Adventure Pitch Fest

November 6, 2025*

Graduates of the program will have a chance to win their share of up to $15,000 in cash investments at the culminating event, the Outdoor Recreation Division’s Adventure Pitch Fest in Albuquerque.

What is Adventure Pitch Fest?

New this year, all graduates of ActivatOR are guaranteed the opportunity to showcase at ORD’s Adventure Pitch Fest, providing them with exposure to retailers, wholesalers, investors, and consumers. ActivatOR graduates can also apply for a chance to participate in the live pitch competition where $15,000 in cash prizes will be awarded to the best onstage pitches from New Mexico outdoor recreation companies. This year’s event will be held in Albuquerque on November 6.

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