Growth Training & Mentorship for Outdoor Recreation Businesses

ActivatOR will accelerate your outdoor recreation business with expert guidance and strategic tools designed to expand your horizon, create value, and develop new products for your customers.

Open Sprints (open to all) Start June 24
Next Cohort Starts July 15, 2024!
Application deadline: June 9, 2024

Presented By:

What is ActivatOR Outdoor Recreation Growth Accelerator?

ActivatOR accelerates growth for small businesses in the outdoor recreation sector. Any stage company seeking growth is welcome, from ideas to established businesses to owners seeking a successor. Our program supports your growth goals, whether that is customers, revenue, jobs, succession, or more.

ActivatOR is FREE thanks to funding from the NM Outdoor Recreation Division of the NM Economic Development Department.

Who is eligible?

  • For-profit or non-profit business (sole proprietorship is acceptable)
  • Small business (from 0 to 50 employees)
  • Headquartered in New Mexico or seeking to add jobs in New Mexico.
  • Seeking growth. What do you want to grow about your business?  E.g. revenue, customers, jobs, succession, or acquiring or taking over a business.
  • Business model with revenue from outdoor recreation:  directly delivering outdoor recreation, products or services for outdoor recreation, or channel partners in outdoor recreation.
  • Any stage.
    • Developing an idea
    • Startup
    • Owner seeking a succession plan
    • Prospective entrepreneur seeking to buy or takeover a business
    • Established enterprises

What will I gain from ActivatOR?

  • Tailored Mentorship and Expert Guidance: Gain invaluable insights and personalized coaching from industry leaders in outdoor recreation. Our mentors are seasoned entrepreneurs and professionals who understand the unique challenges of the outdoor market and are committed to helping you refine your business model, improve your product offerings, and increase market penetration.

  • Networking Opportunities: Connect with a community of like-minded founders, potential investors, and strategic partners who are focused on the outdoor recreation sector. Our events and workshops are great opportunities to expand your professional network and find collaborators who can help drive your business forward.

  • A Framework for Growth:  Learn Lean Startup Methodologies to better discover your customers needs, brainstorm new product ideas, and develop the business model to deliver those products.

What are the deadlines?

  • Registration for Open Preparation opens May 1, 2024
  • Applications for the Accelerator open May 1, 2024
  • Early-bird Acceleration Applications due May 27, 2024
    • Apply early to lock-in your spot for the full accelerator.
  • Final Accelerator Applications due June 9, 2024 at 11:59PM
  • Accelerator Acceptance Announced June 17th

What is the structure?

ActivatOR is a 14 week program designed to work with you while you work on your business. The curriculum features light workshops and plenty of one-on-one mentorship to customize the guidance for you.

Weeks 1 – 3 (June 24 – July 12):  Open Sprints

  • This short series of workshops will prepare you for growth mindset, discovering your customer, and organizing your business model into a one-page “lean canvas.”
  • Open to All:  Open Sprints are open to anyone as a way to get started, even if you only have an idea. This is an opportunity for you to learn about ActivatOR and decide if this right for you before you apply to ActivatOR. There is no obligation to apply for ActivatOR.
  • Registration is required, but not a full application. Full applications are required for the full Accelerator
  • Self-guided Curriculum and 3 Workshops
  • Workshops are 1-2 hours each and 1 per week
  • Virtual

Weeks 4 – 10 (July 15 – August 30):  Accelerator

  • Week 4 (July 15 – 19):  Workshop 1-2 hours, Virtual
  • Week 5 (July 22 – 26):  One-on-one Mentorship
  • Week 6 (July 29 – Aug 2):  Workshop 1-2 hours, Virtual
  • Week 7 (Aug 5 – 9):  One-on-one Mentorship
  • Week 8 (Aug 12 – 16):  Workshop 1-2 hours, Virtual
  • Week 9 (Aug 19 – 23):  One-on-one Mentorship
  • Week 10 (Aug 26 – 30):  Workshop 1-2 hours, Virtual

Weeks 11 – 14 (Sept 2 – 25):  Pitch Prep, One-on-one Mentoring, Attend the Outdoor Economics Conference

  • Week 11 (Sept 2 – 6):  Workshop 1-2 hours, Virtual
  • Week 12 (Sept 9 – 13):  One-on-one Mentoring
  • Week 13 (Sept 16 – 20):  One-on-one Mentoring
  • Week 14 (Sept 23 – 25):  Attend the NM Outdoor Economics Conference
    • ActivatOR Participants will receive a free ticket to the NM Outdoor Economics Conference if they attend at least 10 of the 13 workshops or mentorship sessions
 Check back for more details about the curriculum for each week when we officially open applications.

Adventure Pitch

ActivatOR is a fantastic program to prepare to apply for Adventure Pitch!

Adventure Pitch awards $15,000 in cash prizes to the best live, on-stage pitches at the 2024 New Mexico Outdoor Economics Conference September 23-25.
  • ActivatOR and Adventure Pitch are separate.
  • Participants in ActivatOR are not required to apply for Adventure Pitch.
  • Participation in ActivatOR does not guarantee acceptance into Adventure Pitch.
  • Participation in ActivatOR is not required for eligibility to compete in Adventure Pitch.

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