[NextNow Digital] A Strategic Approach to Paid Digital Marketing

Broad reach channels like Facebook, Instagram and Google are going through changes that may make advertising more expensive and challenging to reach your next best customers. Paid digital media is an opportunity for small to medium-sized businesses to find new customers, build brands and grow their business.

• Understand media test variables and how to get valuable data from every campaign
• Learn how to maintain efficiency by embracing the ability to test and optimize advertising programs
• Plan strategic digital advertising approaches