[NextNow Digital] Designing a Digital Marketing Strategy for Growth

It’s important for business leaders and marketers to know how to use data, content and optimized paid media to drive measurable business impact. Whether you are a B2C or B2B business, this course will provide you with a reliable planning framework to create a digital-first marketing program. These strategies can connect all of your marketing tactics back to your core business needs, whether it’s driving growth through customer acquisition or expanding customer value.

• Map your customer journey to learn how you can earn their attention and, ultimately, their business
• Choose the best social and digital channels to reach and engage customers
• Use data to measure the effectiveness of your marketing