Broad reach channels like Facebook, Instagram and Google are going through changes that may make advertising more expensive and challenging to reach your next best customers. Paid digital media is an opportunity for small to medium-sized businesses to find new customers, build brands and grow their business. Understand media test variables and how to get […]

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It’s important for business leaders and marketers to know how to use data, content and optimized paid media to drive measurable business impact. Whether you are a B2C or B2B business, this course will provide you with a reliable planning framework to create a digital-first marketing program. These strategies can connect all of your marketing […]